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Ibitayo Fadayomi
University of Chicago Booth School of Business
Behavioral Science
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On the Market:
2023
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Last Updated:
March 17, 2025 at 7:02:27 PM
Research Areas
Behavior Change, Goals, Identity, Motivation, Advice-giving, Social Support
I'm interested in how identity shapes the strategies people use to pursue their goals and change their behavior. I'm also interested in how identity and goal-pursuit dynamically change over time. Lastly, I'm interested in how group-based beliefs shape social support.
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